Healthy and delicious : responsible branding of snacks
Year of publication: |
2022
|
---|---|
Authors: | Palo-Oja, Outi-Maaria ; Nieminen, Juuso |
Published in: |
South Asian journal of business and management cases. - London [u.a.] : Sage, ISSN 2321-0303, ZDB-ID 2682292-1. - Vol. 11.2022, 2, p. 105-118
|
Subject: | brand | food | health | Responsible branding | snacks | Markenführung | Brand management | Gesundheit | Health | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Convenience Food | Convenience food |
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