Hedonic/functional, congruity between stores and private label brands
Year of publication: |
2008
|
---|---|
Authors: | Lee, Dongdae ; Hyman, Michael R. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 3, p. 219-232
|
Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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