Hedonic shopping motivations in collectivistic and individualistic consumer cultures
Year of publication: |
2014
|
---|---|
Authors: | Evanschitzky, Heiner ; Emrich, Oliver ; Sangtani, Vinita ; Ackfeldt, Anna-Lena ; Reynolds, Kristy E. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 3, p. 335-338
|
Subject: | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Motivation |
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