Help me if you can : the advantage of farmers' altruistic message appeal in generating engagement with social media posts during COVID-19
Dorit Zimand-Sheiner, Ofrit Kol, Shalom Levy
| Year of publication: |
2024
|
|---|---|
| Authors: | Zimand-Sheiner, Dorit ; Kol, Ofrit ; Levy, Shalom |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 4, p. 2405-2426
|
| Subject: | Agri-food | Altruism | Crisis | Direct-to-consumer (D2C) | Egoism | Engagement | Message appeal | Social media | Social Web | Social web | Altruismus | Coronavirus | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09637-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196495