Helpful reviewers in TripAdvisor, an online travel community
Hee "Andy" Lee; Rob Law; Jamie Murphy
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Hee Andy ; Law, Rob ; Murphy, Jamie |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 28.2011, 7/8, p. 675-688
|
| Subject: | Social Web | Social web | Tourismus | Tourism | Informationsverbreitung | Information dissemination | Virales Marketing | Viral marketing | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009411378