Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
Monika Koller; Thomas Salzberger
| Year of publication: |
2012
|
|---|---|
| Authors: | Koller, Monika ; Salzberger, Thomas |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 3, p. 261-280
|
| Subject: | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684799