Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
| Year of publication: |
2012
|
|---|---|
| Authors: | Koller, Monika ; Salzberger, Thomas |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 11.2012, 3 (30.10.), p. 261-280
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