Heuristic processing of green advertising : review and policy implications
Juana Castro Santa, Stefan Drews
| Year of publication: |
2023
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| Authors: | Castro Santa, Juana ; Drews, Stefan |
| Published in: |
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics. - Amsterdam [u.a.] : Elsevier, ISSN 0921-8009, ZDB-ID 1002942-4. - Vol. 206.2023, p. 1-12
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| Subject: | Consumer behavior | Emission reduction | Green advertising | Heuristics | Spillovers | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Heuristik | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Spillover-Effekt | Spillover effect | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ecolecon.2023.107760 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014259228