Hierarchical chain of consumer-based brand equity : review from the fast food industry
Tan Teck Ming; Hishamuddin Bin Ismail; Devinaga Rasiah
| Year of publication: |
2011
|
|---|---|
| Authors: | Teck Ming Tan ; Bin Ismail, Hishamuddin ; Devinaga, Rasiah |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 10.2011, 9, p. 67-79
|
| Subject: | Markenimage | Brand image | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Fast Food | Fast food | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349143