Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Year of publication: |
2013
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Authors: | Lee, Kyootai ; Khan, Shaji ; Mirchandani, Dinesh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2634-2641
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Subject: | Inherent innovativeness | Vicarious innovativeness | Adoptive innovativeness | Actualized innovativeness | Product attributes | Hierarchical effects | Innovation | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Hochtechnologie | High technology | Innovationsdiffusion | Innovation diffusion |
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