Hierarchical versus other market share models for markets with many items
| Year of publication: |
1997
|
|---|---|
| Authors: | Foekens, E.W. ; Leeflang, P.S.H. ; Wittink, D.R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 14.1997, 4, p. 359-378
|