High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Year of publication: |
2008
|
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Authors: | Radder, Laetitia ; Huang, Wei |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 12.2008, 2, p. 232-243
|
Subject: | Sportbekleidung | Sportswear | Kaffee | Coffee | Markenimage | Brand image | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Südafrika | South Africa |
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