High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Christian Vincenzo Baccarella, Christian Willi Scheiner, Timm Florian Trefzger and Kai-Ingo Voigt
| Year of publication: |
2014
|
|---|---|
| Authors: | Baccarella, Christian V. ; Scheiner, Christian Willi ; Trefzger, Timm Florian ; Voigt, Kai-Ingo |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 6.2014, 4, p. 395-410
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| Subject: | high-tech | marketing | advertising | print | content analysis | information content | automotive industry | automobiles | brand elements | information cues | Kfz-Industrie | Automotive industry | Hochtechnologie | High technology | Printwerbung | Print advertising | Marketingmanagement | Marketing management | Werbung | Advertising | Kfz-Markt | Automotive market | Informationswert | Information value | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Druckindustrie | Printing industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010492064