Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings
| Year of publication: |
2003
|
|---|---|
| Authors: | GARRETSON, JUDITH A. ; BURTON, SCOT |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 02, p. 162-172
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |