Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings

Antecedents of private label attitude and national brand promotion attitude: similarities and differences

Garretson, Judith A., (2002)

THE "OTHER ADVERTISING" - Highly Coupon and Sales Prone Consumers: Benefits Beyond Price Savings - Results of three studies demonstrate that consumers highly sale and coupon prone compared to those less prone are sensitive to both economic and shopping-related benefits. However, the shopping-related benefits (e.g., smart shopper self-perceptions, shopping enjoyment) appear to represent stronger ...

Garretson, Judith A., (2003)

RESEARCH NOTE - Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions

Burton, Scot, (1999)