Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP
Michelle Barnhart and Jenny Mish
| Year of publication: |
March 2017
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| Authors: | Barnhart, Michelle ; Mish, Jenny |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 1, p. 57-71
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| Subject: | dominant social paradigm | ethical consumption | sustainability | stereotypes | ideology | macromarketing | Konsumentenverhalten | Consumer behaviour | Nachhaltiger Konsum | Sustainable consumption | Ethik | Ethics | Soziale Werte | Social values | Nachhaltige Entwicklung | Sustainable development | Wirtschaftsethik | Economic ethics |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146715627493 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011657500