History-based versus uniform pricing in growing and declining markets
Year of publication: |
September 2016
|
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Authors: | Shy, Oz ; Stenbacka, Rune ; Zhang, David Hao |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 48.2016, p. 88-117
|
Subject: | Growing market | Declining market | History-based pricing | Uniform pricing | Consumer lock-in | Theorie | Theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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