Hochschulmarketing in Deutschland : Chancen und Herausforderungen
Ulrike Wefers
| Year of publication: |
2007
|
|---|---|
| Authors: | Wefers, Ulrike |
| Publisher: |
Saarbrücken : VDM-Verl. Müller |
| Subject: | Deutschland | Hochschule | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 147 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8364-0976-6 ; 3-8364-0976-3 |
| Classification: | Marketing ; Hochschulen, Fachhochschulen |
| Source: |
Persistent link: https://www.econbiz.de/10004896464