Holistic interactive system for empowering local tourism businesses : consumer acceptance of the iMelaka 360 System
Kamarulzaman Ab. Aziz, Gek Siang Tan and Zauwiyah Ahmad
| Year of publication: |
2017
|
|---|---|
| Authors: | Kamarulzaman Ab. Aziz ; Tan, Gek Siang ; Zauwiyah Ahmad |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 13.2017, 2, p. 256-284
|
| Subject: | virtual reality | augmented reality | tourism sector | retailing | Melaka | Virtuelle Realität | Virtual reality | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011856683