Home-bias-in-consumption based on different brand preferences in the East and the West of Germany
Year of publication: |
2014
|
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Authors: | Bahles, Michael |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 1, p. 7-12
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Subject: | home-bias-in-consumption | local brand preference | brand heritage and nostalgia | Deutschland | Germany | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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