Hope and fear in an advertisement context : understanding how hope undoes fear
Nancy E. Spears, Charles Blankson, and Francisco Guzmán
| Year of publication: |
2012
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| Authors: | Spears, Nancy E. ; Blankson, Charles ; Blankson, Charles |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 33.2012, 1, p. 79-93
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| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671500