Horizontal and vertical cultural differences in the content of advertising appeals
Sharon Shavitt; Timothy P. Johnson; Jing Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Shavitt, Sharon ; Johnson, Timothy P. ; Zhang, Jing |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 3/4, p. 297-310
|
| Subject: | Kulturelle Identität | Cultural identity | Werbepsychologie | Psychology of advertising | Printwerbung | Print advertising | Vergleich | Comparison | Europa | Europe | Südkorea | South Korea | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270610