Hot button marketing : push the emotional buttons that get people to buy
Barry Feig
| Year of publication: |
2006
|
|---|---|
| Authors: | Feig, Barry |
| Publisher: |
Avon, Mass. : Adams Media |
| Subject: | Marketing | Verkaufstechnik | Verbraucherverhalten | Selling | Psychological aspects | Consumer behavior | Consumption (Economics) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 263 S. ill 20cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-593-37516-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004399258