How a vice president of value can drive profits in B2B
Andreas Hinterhuber and Todd Snelgrove
| Year of publication: |
2018
|
|---|---|
| Other Persons: | Snelgrove, Todd C. (interviewee) ; Hinterhuber, Andreas (interviewer) |
| Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 123-136
|
| Subject: | Todd C. Snelgrove | Führungspersönlichkeit | Leadership personality | Befragung | Interview | Rentabilität | Profitability | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Interview ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713259