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Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter, (2000)
Manufacturer and distributor brands some facts and issues
Cole, Robert Hartzell, (1955)
Genetic take-up in the pharmaceutical market following patent expiry : a multi-country study
Hudson, John, (2000)
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N., (2010)
A journey of an accidental marketing scholar
Krishnan, Balaji C., (2011)
The self destructive habits of good companies : ... and how to break them
Sheth, Jagdish N., (2007)