HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
| Year of publication: |
2004
|
|---|---|
| Authors: | Braun-Latour, Kathryn A. ; Latour, Michael S. ; Pickrell, Jacqueline E. ; Loftus, Elizabeth F. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 4, p. 7-26
|