How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Year of publication: |
2022
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Authors: | Gao, Jie ; Wang, Tao ; Jia, Yu ; Wang, Cheng Lu |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 6, p. 1390-1416
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Subject: | Export performance | Formal institutional distance | Informal institutional distance | International adaptation strategy | Legitimacy | Institutionelle Infrastruktur | Institutional infrastructure | Internationaler Markteintritt | International market entry | Institutionenökonomik | Institutional economics | Multinationales Unternehmen | Transnational corporation | Welt | World |
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