How and when to use the political cycle to identify advertising effects

Sarah Moshary, Bradley T. Shapiro, Jihong Song

Year of publication:	June 2020
Authors:	Moshary, Sarah ; Shapiro, Bradley T. ; Song, Jihong
Publisher:	Cambridge, MA : National Bureau of Economic Research
Subject:	Fernsehen \| Television \| Werbung \| Advertising \| Konsumentenverhalten \| Consumer behaviour \| Kausalanalyse \| Causality analysis \| IV-Schätzung \| Instrumental variables \| Wahl \| Election \| Kfz-Industrie \| Automotive industry \| USA \| United States

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