How Australian SMEs engage social media as digital touchpoints : a content analysis
Geoffrey Burston Webster, Tasadduq Imam and Catherine White
| Year of publication: |
2021
|
|---|---|
| Authors: | Webster, Geoffrey Burston ; Imam, Tasadduq ; White, Catherine |
| Published in: |
Small enterprise research. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1175-0979, ZDB-ID 2417636-9. - Vol. 28.2021, 2, p. 170-189
|
| Subject: | conversational marketing | digital disruption | digital touchpoints | Local area marketing | online consumer engagement | touchpoint activation | Social Web | Social web | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Marketing | KMU | SME | Konsumentenverhalten | Consumer behaviour | Australien | Australia | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13215906.2021.1935309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596647