How B&B experience affects customer value cocreation under the social servicescape : an emotional psychological perspective
Mei-Yu Wang, Yong-Quan Li, Wen-Qi Ruan and Shu-Ning Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Mei-Yu ; Li, Yong-Quan ; Ruan, Wen-Qi ; Zhang, Shu-Ning |
| Subject: | Customer value cocreation (CVCC) | B&B experiences | Place attachment | Process mechanism | Social servicescape framework | Kundenwert | Customer value | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-05-2022-0218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014235260