How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Kai-Yu ; Shih, Eric ; Peracchio, Laura A |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 32.2013, 1, p. 121-142
|