How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Rebecca K. Ratner; Dilip Soman; Gal Zauberman; Dan Ariely; Ziv Carmon ...
| Year of publication: |
2008
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|---|---|
| Authors: | Ratner, Rebecca K. ; Soman, Dilip ; Zauberman, Gal ; Ariely, Dan ; Carmon, Ziv |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 383-397
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003774421