How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ying Ding, Yanzheng Liu, Sunxu Xu
| Year of publication: |
2024
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|---|---|
| Authors: | Ding, Ying ; Liu, Yanzheng ; Xu, Sunxu |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 6, p. 1242-1253
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| Subject: | brand gender | brand type | consumer preference | perceived congruence | product taste | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Markenartikel | Brand | Markenimage | Brand image | Lebensmittel | Food | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21978 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531210