How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation
Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo
| Year of publication: |
October-December 2017
|
|---|---|
| Authors: | Gutiérrez Cillán, Jesús ; Camarero Izquierdo, Carmen ; San José-Cabezudo, Rebeca |
| Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 20.2017, 4, p. 258-274
|
| Subject: | Facebook brand page | Brand post content | Experiential value | User behavioural engagement | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.brq.2017.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751012