How brands become icons : the principles of cultural branding
Douglas B. Holt
| Year of publication: |
2004
|
|---|---|
| Authors: | Holt, Douglas B. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XIII, 265 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-57851-774-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001911816