How budget constraints impact consumers' response to discount presentation formats
| Year of publication: |
2010
|
|---|---|
| Authors: | Scheer, Lisa K. ; Shehryar, Omar ; Wood, Charles M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 3 (1.1.), p. 225-233
|