How business intelligence can help you to better understand your customers

Rasha Hadhoud, Walid A. Salameh

Year of publication:	2020
Authors:	Hadhoud, Rasha ; Salameh, Walid A.
Published in:	International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3591, ZDB-ID 2578048-7. - Vol. 11.2020, 1, p. 50-58
Subject:	Business Performance Management \| CRM \| Customer Retention \| Data Mining \| Data Warehouse \| ETL \| OLAM \| OLAP \| Beziehungsmarketing \| Relationship marketing \| Data mining \| Data warehouse \| Betriebliches Informationssystem \| Business intelligence system \| Performance-Management \| Performance management

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