How business models evolve in weak institutional environments : the case of Jumia, the Amazon.com of Africa
Year of publication: |
2022
|
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Authors: | Peprah, Augustine Awuah ; Giachetti, Claudio ; Larsen, Marcus M. ; Rajwani, Tazeeb S. |
Published in: |
Organization science. - Linthicum, Md. : INFORMS, ISSN 1526-5455, ZDB-ID 2024496-4. - Vol. 33.2022, 1, p. 431-463
|
Subject: | Africa | business models | imitation | innovation | institutional voids | Geschäftsmodell | Business model | Afrika | Innovation | Institutionelle Infrastruktur | Institutional infrastructure | Institutionenökonomik | Institutional economics | Imitationsstrategie | Imitation strategy |
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