How buyers forecast : buyers-seller relationship as a boundary condition of the impact bias
Ashwani Monga; Haipeng Chen; Michael Tsiros; Mona Srivastava
| Year of publication: |
2012
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|---|---|
| Authors: | Monga, Ashwani ; Chen, Haipeng ; Tsiros, Michael ; Srivastava, Mona |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 31-45
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| Subject: | Lieferantenmanagement | Supplier relationship management | Werbewirkung | Advertising effects | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour |