"How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value"
| Year of publication: |
1993
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|---|---|
| Authors: | Yadav, Manjit S. ; Monroe, Kent B. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 3, p. 350-358
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