How Can Farmers Get Access to Customers?

The paper analyzes the models of direct interaction between producers and customers of farmers’ products. We demonstrate that the most effective ways of distribution of these products are servicization of retail, e-commerce, vending and direct purchase activity of retailers. The most effective state strategy aimed at supporting farmers’ access to end customers should be the stimulation of these channels of distribution development.

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Year of publication:	2013
Authors:	I. Kotliarov.
Published in:	VOPROSY ECONOMIKI. - N.P. Redaktsiya zhurnala "Voprosy Economiki". - Vol. 3.2013
Publisher:	N.P. Redaktsiya zhurnala "Voprosy Economiki"
Subject:	farmers products \| servicization \| e-commerce \| vending \| direct purchase

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Type of publication:	Article
Classification:	Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness ; Q18 - Agricultural Policy; Food Policy ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010663951