How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response
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2015-03
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| Authors: | Berčík, Jakub ; Horská, Elena ; Wang, W.Y. Regina ; Chen, Ying-Chun |
| Institutions: | European Association of Agricultural Economists - EAAE |
| Subject: | Consumer/Household Economics | Marketing |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy Number 202714 |
| Source: |
Persistent link: https://www.econbiz.de/10011276039