How can the film‐induced tourism phenomenon be sustainably managed?

Purpose – The purpose of this paper is to explain why the film‐induced tourism sector is growing and outline the key questions that are likely to affect the future development of this sector. Design/methodology/approach – The theme issue is profiled and the purpose and approach of each article explained in the context of the overall strategic question: how can the film‐inducted tourism phenomenon be sustainably managed? Findings – The paper concludes that there is both a need and an opportunity for dialogue and interchange between practitioners and academics. Practical implications – The paper explores the key issues affecting the growth of film‐induced tourism around the globe. Originality/value – The paper identifies and explores facets of the relatively new film‐induced tourism phenomenon.