How can we motivate consumers to purchase certified forest coffee? : evidence from a laboratory randomized experiment using eye-trackers
Ryo Takahashi, Yasuyuki Todo, Yukihiko Funaki
| Year of publication: |
2018
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|---|---|
| Authors: | Takahashi, Ryo ; Todō, Yasuyuki ; Funaki, Yukihiko |
| Published in: |
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics. - Amsterdam [u.a.] : Elsevier, ISSN 0921-8009, ZDB-ID 1002942-4. - Vol. 150.2018, p. 107-121
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| Subject: | Coffee certification | Eye-tracking | Social experiment | Sustainability labels | Visual attention | Experiment | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Kaffee | Coffee | Kaffeeanbau | Coffee farming | Umweltzeichen | Eco-label | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ecolecon.2018.04.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990951