How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Jihao Hu, Tongmao Li, Zhimin Zhou
| Year of publication: |
2024
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|---|---|
| Authors: | Hu, Jihao ; Li, Tongmao ; Zhou, Zhimin |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 1, p. 39-58
|
| Subject: | Advertising persuasion | charitable appeals | donation choices | cognitive scope | donation motives | Werbung | Advertising | Fundraising | Wohltätigkeit | Charity | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507677