How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Steven Bellman, Amy Rask and Duane Varan
| Year of publication: |
2019
|
|---|---|
| Authors: | Bellman, Steven ; Rask, Amy ; Varan, Duane |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 7, p. 763-782
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| Subject: | branded content | Cause-related advertising | experimental design | narrative advertising | persuasion | television | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Experiment | Markenführung | Brand management | Nachhaltiger Konsum | Sustainable consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2017.1381860 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203365