How clutter affects advertising effectiveness
Peter Hammer; Erica Riebe; Rachel Kennedy
| Year of publication: |
2009
|
|---|---|
| Authors: | Hammer, Peter ; Riebe, Erica ; Kennedy, Rachel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 159-163
|
| Subject: | Hörfunkwerbung | Radio advertising | Werbewirkung | Advertising effects | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003860526