How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Ram Herstein and Ron Berger and Eugene D. Jaffe
| Year of publication: |
2014
|
|---|---|
| Authors: | Herstein, Ram ; Berger, Ron ; Jaffe, Eugene D. |
| Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 24.2014, 4, p. 293-305
|
| Subject: | Made-in | Emerging countries | Developing countries | Country branding | Region branding | Schwellenländer | Emerging economies | Entwicklungsländer | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Standortmarketing | Place marketing | Industrieländer | Industrialized countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010418182