How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Year of publication: |
2016
|
---|---|
Authors: | Kim, Yohan ; Yun, Sunyoung ; Lee, Joosung ; Ko, Eunju |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 1, p. 23-41
|
Subject: | consumer knowledge | green consumption | model of goal-directed behavior | carbon offset | Konsumentenverhalten | Consumer behaviour | Treibhausgas-Emissionen | Greenhouse gas emissions | Umweltbewusstsein | Environmental consciousness | Emissionshandel | Emissions trading | Wissen | Knowledge | Klimaschutz | Climate protection | Öko-Produkt | Sustainable product |
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