How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Hannele Kauppinen-Räisänen, Peter Björk, Alexandra Lönnström, Marie-Nathalie Jauffret
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Kauppinen-Räisänen, Hannele ; Björk, Peter ; Lönnström, Alexandra ; Jauffret, Marie-Nathalie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 84.2018, p. 72-81
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| Subject: | Brand prominence | Luxury brands | Need for uniqueness | Self-expression | Self-monitoring | Self-presentation | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.11.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802742