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How consumers process complex information related to food biotechnology : the case of citrus greening

Taylor K. Ruth, Joy N. Rumble, Alexa J. Lamm, and Jason D. Ellis
Year of publication:
2020
Authors: Ruth, Taylor K. ; Rumble, Joy N. ; Lamm, Alexa J. ; Ellis, Jason D.
Subject: biotechnology | citrus | elaboration likelihood model | information processing | Social judgment theory | Biotechnologie | Biotechnology | Konsumentenverhalten | Consumer behaviour | Zitrusfrucht | Citrus fruit
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